Effective Communication of Pepsi Co - 3206 Words

Effective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product†¦show more content†¦There he sold a unique blend of aerated water which he called Brads Drink. All of the customers liked the taste of this refreshing drink made out of cola nuts and vanilla. Because of this new invention Caleb’s pharmacy became a famous gathering point in the city. After few years he renamed this creation as Pepsi Cola. The demand f or Pepsi cola was increased day by day so he was convinced to form a company to sell Pepsi cola nationwide through soda fountains. In 1903 he acquired the patent for his product and started bottle and sell it all around the country. The sales figures ware outstanding, profits were sky rocketed. Bradham sold 7,968 gallons of syrup in 1903. In 1905 he awarded two franchises to bottle the product. Later in 1906 the number of franchises increased to fifteen and there were 25 franchises by the end of 1910. Pepsi Cola Company managed to sell 100,000 gallons on syrup in 1910. Marketing was a key concern f the company right from the beginning of the Pepsi era. At the beginning there were post cards and collectibles with Pepsi cola brand name. They were the main advertising methods Caleb used in the early years. Later the advertising campaigns became more enthusiastic and effective. There transportation methods improved from Horse carts to motor vehicles with Pepsi logo. The company advertised the product throughShow MoreRelatedThe Objective. Advertising Is One Of The Most Important1676 Words   |  7 Pagesskin, while dove has the ability to take good care of the skin on the user (Menon Soman 2002). The advertisement aspect consider in this particular aspect is practical and possess a strong communication to be reach easily to most of their target audience with ease. The ad poses strong non-verbal communication for the people who can judge and understand the things with complete ease. In terms of Government Report, the ad has nothing. The ad didn’ t identify any gender, racial and biasness from anyRead MoreEssay on Marketing Principles938 Words   |  4 Pages  · Co-ordinate its market functions to achieve its marketing aims  · Be aware of marketing constraints. These points seem very obvious and basic, and yet they are all very in-depth, and very important to a business that is involved in marketing. If a company has its marketing strategy wrong, then it could result in financial hardship for the company. Understanding customer needs ---------------------------- In order to anticipate change, Pepsi need toRead MoreBusiness Level Strategy of Coca Cola1529 Words   |  7 Pagesenvironment, business strategy plays a crucial role to the organizations in order to achieve the competitive advantage over the other competitors. Coca Cola Company is one of the business organisations facing a fierce competition in the global market with Pepsi, its major competitor, in addition, the company has to deal with the significant threats such as a health concerns, apparently an increasing trend among society nowadays. 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Examples of oligopolies may include the markets for petrol in the UK (BP, Shell and a few other firms) and soft drinks (such as Coke, Pepsi, and Cadbury-Schweppes). 1.2 Methodology and Source of Data To report on PepsiCo Ltd. we have maintained some formalities. We visited the corporate office of PepsiCo Ltd. in October 23, 2011 to collect data about PepsiCo Ltd. They have provided someRead MoreThe Marketing Planning Process6737 Words   |  27 PagesCoca-Cola and Pepsi with the largest market share of 51% and 40% respectively, these two have the strongest customer base in the world. Pepsi was initially known as â€Å"Brad drink†, this was invented by a pharmacist in late nineteen century in USA. Basically this drink was use to cure stomach pain but no one knows that this drink will become one of most popular carbonated drink of the world, after few years its original name was change by â€Å"Pepsi Cola†.(2) In mid of the 1950’s Pepsi was introducedRead MoreThe Production Of Coca Cola Company1039 Words   |  5 Pagescertain finished beverages, like juices and juice drinks and water product, that we ve an inclination to sell to retailers directly or through wholesalers or completely different distributors, in conjunction with bottling partners. Coca Cola Bottling Co. Consolidated is set in Charlotte, North Carolina and operates in eleven states, primarily within the Southeast. They need five producing facilities and over forty five sales locations. The largest of them is Coca-Cola s company headquarters in AtlantaRead MoreComparison of Financial Conditions Between Coca-Cola and Pepsi Co6735 Words   |  27 PagesComparison of financial conditions between Coca-Cola and Pepsi Co. Statement of the issue This report will focus on the comparison of financial conditions, especially their profits statements between Coca-Cola and Pepsi Co. for their stakeholders, like consumers, shareholders, manager, investors, and employees, creditors and lenders. Objectives of the project Two objectives are built to be achieved before 30th, December 2007. The major one is to help the stakeholders to know why these two companiesRead MoreSituation Analysis - Pepsi6448 Words   |  26 Pages10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its â€Å"second leader† position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product substitutesRead MoreA Study on Sales Promotional Activities of Pepsico12595 Words   |  51 Pages39 Table 4.3. Volume of warm stocking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.40 Table 4.4. Volume of cold stocking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦41 Table 4.5. Overall Performance of PEPSI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦42 Table 4.6. Types of Outlet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..43 Table 4.7. Percentage sales of brands†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 44 Table 4.8. Most selling product of PEPSI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦45 CONTENTS Chapter No. Topic Page No.